OUR PRODUCTS
Sony
Sony offers a comprehensive range of professional broadcast and production products designed to meet the demands of modern media creation, from live events and sports to studio production and post-production workflows. Known for its cutting-edge technology and reliability, Sony's offerings span several categories, including cameras, switchers, servers, storage, and IP-based solutions, ensuring seamless integration for high-quality productions.
Sony offers a comprehensive range of professional broadcast and production products designed to meet the demands of modern media creation, from live events and sports to studio production and post-production workflows. Known for its cutting-edge technology and reliability, Sony's offerings span several categories, including cameras, switchers, servers, storage, and IP-based solutions, ensuring seamless integration for high-quality productions.
Sony’s broadcast camera solutions are renowned for their high image quality, durability, and innovative features. The range includes:
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Shoulder Cameras (e.g., Sony HDC series) for live sports and events.
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Studio Cameras (e.g., Sony BRC & HSC series) offering versatile, high-performance shooting.
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Handheld & ENG Camcorders for news gathering and documentary filmmaking (e.g., PXW series).
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Virtual Production & 4K Cameras (e.g., Sony Venice and FX9) for cinematic and broadcast applications.
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These cameras are designed to provide high dynamic range (HDR), high frame rate (HFR) support, and 4K/8K resolution to deliver ultra-high-definition content.
These cameras are designed to provide high dynamic range (HDR), high frame rate (HFR) support, and 4K/8K resolution to deliver ultra-high-definition content.
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Sony offers a variety of products for live event and broadcast production, including:
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Production Switchers (e.g., Sony MVS & Anycast) that provide powerful tools for switching and managing multi-camera live broadcasts.
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Servers & Media Storage solutions (e.g., Sony XDCAM, HDCAM) that enable reliable video capture and storage for high-demand workflows.
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IP Solutions (e.g., Sony NXL-IP55) that facilitate the transition to IP-based infrastructures, supporting remote production and simplified signal routing.
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For post-production environments, Sony provides products to help streamline editing, colour grading, and media management:
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Editing Software (e.g., Sony Vegas Pro), widely used for video editing and production.
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Audio and Video Monitors (e.g., Sony BVM-HX310) offering accurate colour representation for post-production.
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Broadcast Playout Servers (e.g., Sony PWS-4500) for content playout, ensuring seamless scheduling and delivery.
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Sony’s solutions also include virtual production and AR capabilities:
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Virtual Sets and Augmented Reality Solutions (e.g., Sony’s Crystal Clear Imaging) enable immersive content production with real-time integration of virtual and physical environments.
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As part of its push towards next-gen broadcast infrastructure, Sony is at the forefront of IP-based production. Key offerings include:
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Networked Media Interface (NMI) for seamless integration of production systems.
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Remote Production Solutions (e.g., Sony’s Remote 4K Camera and IP Live Production) enabling real-time collaboration across global teams.
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Sony complements its camera and production equipment with a variety of accessories, such as:
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Lenses for a wide range of applications, from zoom lenses to specialty lenses for 4K and 8K workflows.
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Battery Packs, Tripods, and Mounting Systems to ensure operational flexibility and stability during shoots.
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Beyond hardware, Sony offers a wide range of system integration services and support, helping broadcasters, studios, and production houses create customized workflows. These services include consulting, installation, maintenance, and training.
Sony continues to innovate in areas such as:
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8K production
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High Dynamic Range (HDR)
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Artificial Intelligence (AI) for content creation and management
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Cloud-based Production tools for flexible and scalable media operations.
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